Mark Antonelli is a fourth-generation director at Antonelli Bros Ltd, the UK’s only manufacturer of waffle cones since 1912. With a strong technical focus on gelato, Mark has spearheaded the company’s expansion into premium Italian ingredients and training programs. He started the Antonelli Gelato Academy, where he works alongside technical managers to deliver hands-on courses in recipe formulation, production methods, and flavor innovation. Mark’s expertise lies in bridging traditional cone craftsmanship with modern gelato science, ensuring UK businesses can produce authentic, high-quality gelato that meets both artisanal and commercial standards.